Introducing Intercultural Communication : Global Cultures and Contexts

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies. Ties key ideas and debates to the reality of intercultural skills and practice. Adds a new chapter on intercultural communication and business. Expands coverage of topical areas such as health and crisis communication and virtual communication in the workplace. Introducing Intercultural Communication�is the ideal guide to becoming a critical consumer of information and an effective global citizen. It is essential reading for students of intercultural communication across media and communication studies, and international business and management.�