Podcasting

Podcasting burst onto the media landscape in the early 2000s. At the time, there were hopes it might�usher in a new wave of amateur and professional cultural production and represent an alternate model for how to produce, share, circulate, and experience new voices and perspectives. Twenty years later,�podcasting is at a critical juncture in its relatively young history: a moment where the early ideals of open standards and platform-neutral distribution are giving way to services that prioritize lean-back listening and monetizable media experiences.� �This book�provides an accessible and comprehensive account of one of digital media's most vibrant formats. Focusing on the historical changes shaping podcasts as a media format, the book explores the�industrial, technological, and cultural components of podcasting alongside case studies of various podcasts, industry publications, and streaming audio platforms (e.g. Spotify, Google, and Apple Podcasts).�Jeremy Wade Morris�argues�that�as streaming platforms push to make podcasting more industrialized, accessible, user-friendly, and similar to other audio media like music or audiobooks, they threaten�podcasting's early, though always unrealized, promises. This is the go-to introduction for students and researchers of media, communication, and cultural studies, as well as readers who enjoy making and listening to podcasts.