Social Marketing : Behavior Change for Good

Successful social marketing holds the power to change the world.��Social Marketing: Behavior Change for Good, 7th Edition�is the definitive guide for designing�and implementing memorable social marketing�campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing�plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases�and dozens of new examples related to today's most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes�significantly expanded coverage of�social media. Whether your students are on a mission to improve public health,� protect the environment, or galvanize�their community, they will find Social Marketing an invaluable resource.