{"product_id":"9781801506854","title":"Too Good to be Forgotten : Three Wise Men from Football's Golden Era","description":"\u003cp\u003eToo Good to Be Forgotten is a footballing story viewed through the prism of three remarkable men: Brian Clough, Bobby Robson and Lawrie McMenemy.   The ten years from 1975 to 1985 was the last sustained period in which the hegemony of the major big-city football clubs in England was challenged and, at times, usurped. These were days when young fans could follow their dreams, a time when your local side might - just might - become a contender on the global stage.   The book revisits that golden ten-year span and examines the idiosyncrasies and striking similarities in these three wise men of the North East - three of the greatest-ever English football managers - and how, in the form of three unfashionable, provincial clubs, they made the ordinary become extraordinary. Not only did they deliver success on the pitch but a sense of pride in the communities of the towns and cities they put on the map. In doing so, they offered lessons in management and leadership that still resonate today.\u003c\/p\u003e","brand":"Rye Books","offers":[{"title":"Default Title","offer_id":45469253271773,"sku":"9781801506854","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/1368\/0730\/files\/9781801506854.jpg?v=1720167242","url":"https:\/\/ryebooks.co.uk\/products\/9781801506854","provider":"Rye Books","version":"1.0","type":"link"}