{"product_id":"9781473778580","title":"Marketing Concepts and Strategies","description":"\u003cp\u003eThe ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.\u003c\/p\u003e","brand":"Rye Books","offers":[{"title":"Default Title","offer_id":45459274858717,"sku":"9781473778580","price":63.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/1368\/0730\/files\/9781473778580.jpg?v=1719968936","url":"https:\/\/ryebooks.co.uk\/products\/9781473778580","provider":"Rye Books","version":"1.0","type":"link"}