{"product_id":"9781405990165","title":"The Charisma Myth : How Anyone Can Master the Art and Science of Personal Magnetism","description":"\u003cp\u003e***THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER***What if charisma could be taught?Most people believe the myth that charisma is an inborn quality - you either have it, or you don't. In reality, charisma is a skill. One that can be learned, developed and perfected.   Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.   This revised and updated edition is packed with new insights and cutting-edge science, including TWO BRAND NEW CHAPTERS covering topics such as neurodivergence and being charismatic online.\u003c\/p\u003e","brand":"Rye Books","offers":[{"title":"Default Title","offer_id":55732391379320,"sku":"9781405990165","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/1368\/0730\/files\/9781405990165.jpg?v=1794284897","url":"https:\/\/ryebooks.co.uk\/products\/9781405990165","provider":"Rye Books","version":"1.0","type":"link"}