{"product_id":"9781398618992","title":"Culture-Led Brands : Drive Growth, Build Resilience and Cultivate Resonance","description":"\u003cp\u003eHow can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.   You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.   Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness\u003c\/p\u003e","brand":"Rye Books","offers":[{"title":"Default Title","offer_id":55732193853816,"sku":"9781398618992","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/1368\/0730\/files\/9781398618992.jpg?v=1794272694","url":"https:\/\/ryebooks.co.uk\/products\/9781398618992","provider":"Rye Books","version":"1.0","type":"link"}