{"product_id":"9781071851647","title":"Social Marketing : Behavior Change for Good","description":"\u003cp\u003eSuccessful social marketing holds the power to change the world.��Social Marketing: Behavior Change for Good, 7th Edition�is the definitive guide for designing�and implementing memorable social marketing�campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing�plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases�and dozens of new examples related to today's most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes�significantly expanded coverage of�social media. Whether your students are on a mission to improve public health,� protect the environment, or galvanize�their community, they will find Social Marketing an invaluable resource.\u003c\/p\u003e","brand":"Rye Books","offers":[{"title":"Default Title","offer_id":45460616151261,"sku":"9781071851647","price":133.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/1368\/0730\/files\/9781071851647.jpg?v=1720015646","url":"https:\/\/ryebooks.co.uk\/products\/9781071851647","provider":"Rye Books","version":"1.0","type":"link"}