{"product_id":"9780760378045","title":"Universal Principles of UX : 100 Timeless Strategies to Create Positive Interactions between People and Technology Volume 4","description":"\u003cp\u003eMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.  Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of eachA�concept with visual examples of the ideas applied in practice. The book isA�organized into six broad categories: Consider  Empathize  Define  Research  Design  Validate  And, features principles as diverse as: Design is not neutral  Make the choice easy  Some complexity cannot be reduced  Map the ecosystem  So you think you can scroll  Don�_Tt grade your own homework  User Experience is a field notableA�for its expansiveness, complexity and persistentA�evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictionsA�encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.A�  Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.  This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.    The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e","brand":"Rye Books","offers":[{"title":"Default Title","offer_id":45459698876637,"sku":"9780760378045","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/1368\/0730\/files\/9780760378045.jpg?v=1719999341","url":"https:\/\/ryebooks.co.uk\/products\/9780760378045","provider":"Rye Books","version":"1.0","type":"link"}